Startups don’t sell themselves. There is much more planning and strategizing involved, and many companies require a fool-proof plan to ensure that their start-up can turn a profit or break-even within the first fiscal year.
Therefore, one of the best moves any tech start-up can make before launching is hiring a digital marketing agency. In this article, we will talk about everything you need to know about digital marketing, and we will discuss some of the best digital marketing agencies around the world.
This article contains: (Click on a link below to jump to a specific section)
Table of Contents
- What is Digital Marketing?
- Why Is Digital Marketing Important for Startups?
- How To Choose A Digital Marketing Agency?
- What Services Do Digital Marketing Agencies Provide?
- What are the Best Digital Marketing Agencies in 2021
What is Digital Marketing?
When the words “Digital Marketing” are used, we are actually referring to online marketing efforts from a brand or a business. Therefore, if you are asking what digital marketing is, here is the answer:
Digital Marketing is the use of digital technology to deliver your marketing messages through online channels that include websites, mobile apps, search engines, social media, and emails. It helps brands generate interest in their products among their consumers.
Why Is Digital Marketing Important for Startups?
A reliable digital marketing agency will help promote your brand across multiple digital platforms to take your brand to the next level in a short time. Using Digital marketing strategies such as social media marketing, Pay-Per-Click Advertising (PPC), content marketing, and email marketing help businesses understand their customers better.
With measurable results to easily gauge the success or failure of a campaign, a start-up can easily amend the strategies they use to improve the chances of success and reduce the chances of failure.
That is why digital marketing is considered one of the best marketing strategies for any start-up. Such agencies can also strategize and formulate the most effective way to create a social media image for the start-up.
Other benefits of Digital Marketing include:
- Better Customer Research.
- Quality Leads.
- Drive Success.
- Develops Right Digital Marketing Approach.
- Better Search Engine Optimization.
- Better Contents.
- High Conversion Rate.
- Better Online Presence.
Creating an online presence is an essential element for any business that aims to be successful, and this is exactly what digital marketing agencies intend to do.
Digital marketing can help a start-up increase their visibility by accessing a broader consumer market, increasing their profitability by ensuring that they obtain an adequate return on any investments made and improve their online presence and customer engagement.
Read More: 10 Best Lead Generation Tools for 2021
How To Choose A Digital Marketing Agency?
Good digital marketing agencies are available everywhere, but what you need to keep in mind is that your needs must be fulfilled by the agency you decide to hire. In order to choose the best digital marketing agency for your company, you must first determine what your start-up’s marketing needs are.
Once you have determined this, you can do some research to finalize the agencies that can meet your needs. Upon further investigation, you should be able to find reviews for each agency made by previous clients. Reviews are an incredible guide when you are looking for an agency to hire because clients can tell you their personal experience with the agency.
Some things you should be on the lookout for when trying to find the perfect fit for your start-up’s marketing needs include involvement in marketing campaigns that you have seen before, a price-point that is within your budget, friendly staff who ensure client satisfaction, and a marketing process that is collaborative and encouraging.
In short: (How To Choose A Digital Marketing Agency?)
- Identify Your Marketing Needs
- Research Your Ideal Agency
- Check Out Their Online Presence
- Portfolio and case studies
- Check Their Reviews and Testimonials
- Check out their specialties and services
- Contracts and pricing
- Schedule a consultation
What Services Do Digital Marketing Agencies Provide?
The best marketing agencies provide a plethora of different services that startups can benefit from. However, it is important to note that different businesses have different needs, and you should determine the marketing needs for your startups before you finalize the agency you hire, as stated above.
A full-service digital marketing agency like Incisive Edge offers a complete package of high-end digital marketing services such as consumer research, website design, search engine optimization (SEO), social media marketing, video marketing, email marketing, content creation, pay-per-click (PPC) advertising and more.
Most of these services are interlinked with one another. These services also differ in their effectiveness and intensity. Also, it is essential to note that different agencies have different packages and prices for their services.
What are the Best Digital Marketing Agencies in 2021
Our expert web research analysts ranked the leading digital marketing agencies that help brands grow their presence and revenue online. Find the top-rated and best digital marketing agencies here.
Here is a list of the top 10 Best Digital Marketing Agencies that definitely know what Digital Marketing is and how to help brands:
Let’s Get Started –
1. Incisive Edge
Incisive Edge is an award-winning and one of the best digital marketing agencies dedicated to generating high-value growth for tech startups, scaleups, and enterprises. They combine strategic thinking and deep experience of marketing techniques to deliver high-performing marketing programmes, tailored to your specific growth objectives and lead targets.
The approach they have honed over the years is dedicated to putting your sales prospects at the heart of your marketing strategy and delivering what prospects need, to nurture them through the buying journey.
- Strategic Planning
- Website Design And Build
- Lead Generation
- Conversion Rate Optimization
- Sales Enablement
- Brand Positioning
- Content Marketing
- Campaign Execution
- Marketing Automation
Price Range: $2,500 – $5,000
What’s good about Incisive Edge:
- Deep industry experience
- Services tailored to startups and scaleups
- Superb customer service
- Renown for a friendly and highly knowledgeable team
Founded - 2009 Online Presence - Excellent Headquarters - London, UK Founder - Julia Payne Contact Email Incisive Edge Blog Link
Growthrocks is a growth hacking digital marketing agency that helps startups and well-established companies to achieve rapid and sustainable growth. It is headquartered in London and has worldwide partners from India and Finland to Greece and the US.
- Conversion Rate Optimisation (CRO)
- Analytics & Actionable Reporting
- Inbound Marketing
- Performance Marketing (PPC)
- Social Media Strategy
- SEO Strategy
- Content Marketing Strategy
- UX for Growth
- Referral & Viral Marketing
- Outreach Strategy
- Social Selling
- GDPR Compliance
- Product-led Growth (PLG)
- Engineering as Marketing
- And many more
Price Range: $3,000 – $10,000
What’s Good About GrowthRocks?
- GrowthRocks’ client roster includes names such as Nestlé, General Electric, and Blue Air.
- The agency trains startups and employees (in-class, in-house, online) through Growth Hacking University.
- Viral Loops, the now-popular referral tool, began as a GrowthRocks side project.
Founded - 2014 Online Presence - Excellent Headquarters - London, England Contact information Email GrowthRocks Linkedin Blog Link T: Worldwide: +44-2035142427, T: US (Toll free): 1-888-401-2402
KEXINO is one of the award-winning “full-service” marketing agencies that have been helping startups and small businesses across the USA, Europe, and Asia for the past 12 years.
In terms of services, KEXINO provides pretty much anything – from a social media post all the way up to a TV advertising campaign. But that’s not really the point, since services come a distant second to the consultation, strategy, and research is what they believe crucial for sustained and scalable marketing success.
“Every marketing program is unique, built specifically for the business result the client is expecting. What we believe is more important is not about how much you’re spending, but how much return your business is receiving based on your investment – i.e. your marketing ROI. We’re not the cheapest, but we’re by no means the most expensive.” – Lucy Watson, Corporate Operations – KEXINO
What’s Good About KEXINO?
KEXINO designs programs that move the needle, generating tangible benefits for your business. Whether your goal is to increase the number of sales leads, increase average individual customer order value, or launch a product or service into a new market sector, their programs are primarily designed from the business perspective. Tech start-ups have a very specific and often unique growth plan. It’s vital that any marketing agency supports them with initiatives designed to deliver on those plans.
Founded - 2008 Online Presence - Excellent Headquarters - Pfettisheim, FRANCE Contact information Email KEXINO Twitter @KEXINO LinkedIn linkedin.com/company/kexino
Mabbly is a strategic design agency powered by data analytics, market research, and digital technology.
- Digital strategy
- Digital design
- Digital marketing
What’s Good About Mabbly?
When you meet us, you’ll discover a team of unique individuals working together to create extraordinary brand experiences. We confront our constantly changing world with agility, we honor the nuances that make each of us unique, and we are connected by an incessant drive toward mastery of digital. Our industry-leading Data-Driven Creative Strategy methodology helps businesses accelerate tomorrow’s vision today and increases enterprise value in the digital space. – Hank Ostholthoff, Mabbly CEO
Founded - 2013 Online Presence - Excellent Headquarters - Chicago, Illinois Contact information Email Mabbly Linkedin
P3 Media is a digital marketing agency that focuses on eCommerce solutions. That alone explains why P3 Media is a Shopify Plus partner. Consumer packaged goods, fashion, food & beverage, the startup marketing agency’s experience includes many different eCommerce categories.
Whether you are looking for a fully outsourced team or a la carte services, P3 Media provides its services both ways. Besides Marketing, Email, CRM, and web design, P3Media offers highly creative services as well: Photography, video & 3D Animation can be part of your campaigns or properties.
Creating a strategy is also a key service from P3Media. The team will reverse engineer consumers’ attention to determine not only the best way to communicate with your customers but where and when to do so.
- Website UX Design and Development
- Marketing Strategy
- Commerce Strategy (Business, Functional, and Technical)
- Ongoing Website Management
- Automation with Shopify Flow
Price Range: $1,000+ What’s Good About P3 Media?
Over the period of three years of working with P3 the level of growth has been phenomenal. To me P3 is like an in-house team. It might as well be us. The results of our trajectory of growth proves that, in fact, the P3 team can do it.
Founded - 2010 Online Presence - Excellent Headquarters - London, England Founder - David Wagoner Contact information Linkedin Blog Link
KlientBoost is one of the top digital marketing agencies that provide PPC & paid social services along with conversion rate optimization to increase conversion rates and ROI for their clients.
- Demand Gen
- Digital Marketing
- Marketing Consulting/Strategy
- Social Media Marketing
- User Experience/User Interface
Price Range: $3000 to $5000 What’s Good About KlientBoost?
- Full Suite of Digital Marketing Services
- Excellent Customer Service
Founded - 2015 Online Presence - Excellent Headquarters - Irvine, CA Founder - Johnathan Dane Contact information Linkedin Blog Link
Voted Best B2B lead generation company producing qualified sales leads. CIENCE is a digital marketing service provider that helps businesses increase sales pipeline.
- Sales Lead Research
- CRM Migration
- Email Campaigns
- Outbound Calls
- Social Media Outreach
- Landing Pages
- Inbound SDR
- Appointment Setting
- Paid Ads
- Offline Marketing
Price Range: $5,000+
What’s Good About CIENCE?
CIENCE offers a new & different kind of digital marketing agency built around specialized staffing to grow your business. It’s People-as-a-Service, which combines human intelligence, machine learning, expert training, and industry experience for superior research, appointment setting, and sales assistance.
Founded - 2015 Online Presence - Excellent Headquarters - Solana Beach, CA Contact information Linkedin Blog Link
WebFX is another award-winning digital marketing agency with 20+ years of experience in this space. As a full-service digital marketing firm, WebFX has everything you need to improve your digital marketing strategy.
- PPC services
- Social media marketing services
- Web design services
- Content marketing services
- Conversion rate optimization (CRO)
- Amazon optimization
- Lead generation services
Price Range: $1,000 – $2,500
What’s Good About WebFX?
- We’re a full-service digital marketing company
- It focuses on your success
- Customized plans
- Dedicated Account Managers
- Award-winning agency
Founded - 1997 Online Presence - Excellent Headquarters - Harrisburg, Pennsylvania Contact information
9. Disruptive Advertising
Disruptive Advertising is an INC #500 tech-enabled digital marketing agency that helps companies develop and execute digital marketing growth strategies.
Their team of marketers and proprietary software have been used by thousands of companies to fill in where they lack the bandwidth or expertise to take their results on Google AdWords and Facebook to the next level.
Disruptive Advertising maximizes profit with pay-per-click campaigns, data analytics, and website testing to help our clients win. Thousands of companies have used Disruptive Advertising to build and execute their digital marketing strategy.
- Demand Gen
- Digital Marketing
- Email Marketing
- Social Media Marketing
Price Range: $1,000+
Founded - 2012 Online Presence - Excellent Headquarters - Lindon, UT Contact information Email
10. 97th Floor
97th Floor is another full-service digital marketing agency boasting a long list of awards in this category.
Founded in 2005, 97th Floor has worked with some big brands over the past 15 years. Some of their top clients include Adobe, Dell, Salesforce, the Utah Jazz, Time Warner Cable, Intuit, LinkedIn, HP, Kaplan, ESPN, and more.
- Link building
- Keyword research
- Technical SEO
- Social media ads
- Audience testing
- Graphic design
- Content marketing
- Email marketing
- Lead nurturing
Price Range: $10k-$25k. What’s Good About 97th Floor?
- 15+ years of experience
- SEO, paid media, creative, & automation services
- Customized game plans
- Clients include Adobe & ESPN
Founded - 2005 Online Presence - Excellent Headquarters - Lehi, Utah Contact information
Digital Marketing Agencies differ in culture, workload, philosophy, and compensation so choose wisely whom you hire! We hope this list has been helpful for you in your search for your perfect fit. If you have questions as to which Digital Marketing Agency might be best for your business, reach out to us at email@example.com.