10 Best Facebook Page Strategies To Grow Your Business In 2021

Your Facebook Page is the foundation of your business – just like your website. A professionally designed Facebook Fan Page is the doorway to amazing opportunities. It’s a place where you post valuable content that changes lives, engages with fans and converts the visitors into sales and customers. The only problem is that setting up a professional-looking Facebook Fan Page isn’t as easy as installing a template. You need to ‘stack’ all these features and make them work together in harmony to reach your goals in the shortest time possible.

In this article, I’m covering the 10 best Facebook page strategies that lead to a 1000% increase in fan base in just one month guaranteed. It worked for all clients of mine and I can confirm it will work for you too.

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Facebook Hacks: 10 Best Facebook Page Strategies to Increase Your Fan-Base in 2021.

Attracting dedicated customers and fans to your Facebook page is the key to maintaining a professional presence on the Internet. Marketing on Facebook can be a difficult task if you don’t know where to start or how to proceed. Be aware that it takes time before these marketing strategies prove to be successful; a professional online reputation requires patience and time dedicated to ensuring a professional presence.

Related: 10 Digital Marketing Strategies to Help You Scale Your Business in the Next 12 Months

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You may already know Facebook has a huge audience. A whopping 2.5 billion people use it every month and your potential customers are probably looking for your brand on Facebook. 

1. Claim your vanity URL/Username:

A branded Facebook vanity URL/Username gives your page an easy-to-find & easy-to-share URL that looks professional & branded.

vanity-url-facebook-username

2. Post video Contents:

People prefer to watch a video or read a quote written as graphics instead of reading a lengthy post on Facebook.

facebook video content example

Post By: Pizzahut India

3. Pin Your favorite Post:

Pin your best post or pin your welcome page. This means you can make one of your posts static. That way every person who visits your page will see the same first post. It’s simple. Once you create a post, right-click on the post, there you will see your options. Click on pin post and you’re set.

facebook pinned post example

4. Add a call-to-action button:

If your CTA is to book an appointment then you’ll want to write a post encouraging your target market to book their appointment now. Another advantage of correctly optimizing your CTA in this example, your clients can book their appointment by clicking your CTA. By clicking on the book now button takes them directly to the Facebook Editorial calendar. This is a tremendous opportunity that saves massive time and increases conversion rates.

facebook-call-to-action-button-lists

5. Use the right cover photo size:

Make sure your fan page cover photos adhere to Facebook’s size guidelines which are currently 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones.

facebook india cover pic

6. Share daily stories:

People love stories so include them on your page. Page Stories let you share pictures and short videos that bring your audience behind the scenes, giving them an intimate look into your business.

facebook-story-creation

7. Consider using a Facebook tool:

Managing all the accounts online at regular intervals consumes a lot of hours and this means that you will not be able to concentrate on what is more important for your business. Fortunately, there are some social media tools through which you quite easily post and reply to online profiles in no time. 

hootsuit logo

Image source: Hootsuite

Tools You Can Use to automate your operations:

  1. Hubspot Social
  2. Hootsuite
  3. Buffer
  4. Zoho Social

Related: Best Digital Marketing Agencies For Tech Startups (2021 Guide)

8. Ask Questions to your audience:

One easy way to keep your visitors engaged is by asking questions. People don’t care about how much you know; they care about how much you know about them.

ask-questions

9. Post inspirational:

Post inspirational and motivational quotes. If they are unique and highly engaging, they will be shared throughout other social media platforms.

10. Post and share news articles related to your niche:

When you share the news that is relatable and of interest to your target audiences, it makes sure that your audience feels that you don’t just care about promoting your products or services BUT YOU HAVE A GENUINE INTEREST IN THEM.

facebook-news-article-share

Post By: Incisive Edge

Lastly, make certain your content, photos, and images are fun, informative, and engaging. Share the best information possible. Be helpful, informative, answer questions, and openly address criticism.

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